Event: Email Customer Lifecycle: List Growth

Part one in a four-part series

This series of events is designed for marketers looking for information about how to take their email programmes to the next level – from ordinary to extraordinary. Explore the different stages in the customer lifecycle and learn how to improve your ROI.

Part one: List growth, 10 November 2009
Growing the file with active and engaged subscribers.

Part two: Conversion, 3 March 2010
Earning the open and click, and driving channel revenue.

Part three: Engagement and retention, 7 June 2010
Providing subscribers with relevant and useful content so that they anticipate and interact with the marketer’s email messages, regardless of whether or not they are in-market to make a purchase.

Part four: Winback, 27 September 2010
Bringing unresponsive subscribers back into the fold and removing those that have no intention of reengaging with the programme.

Who Should Attend?
Email marketers who are looking to build on the knowledge they already use and implement daily.

•   Marketing managers and directors
•   Business development managers and directors
•   Campaign and account managers and directors

Date: Tuesday 10 November 2009
Time: 8.00am – 11.00am
Venue: Central London
Cost: Free

PROGRAMME
8.00   Registration and coffee
8.30   Welcome and introduction
Richard Gibson, Channel Relationship Manager, UK, Return Path
8.40   Keynote address: The World According To Email Marketing
Jeanniey Mullen, Global EVP and CMO at Zinio and VIV Magazine, Founder and Executive Chairman at Email Experience Council
9.20   Case study
Marc Munier, Commercial Director, Pure360
9.50   Get your legal permissions right at the start
Stephen Groom, Head of Marketing and Privacy Law, Osborne Clarke
10.20   Q&A
10.50   Closing comments
11.00   Close of seminar