Last week we held our inagural B2B Email Marketing Conference. Joel Harrison of B2B Marketing Magazine chaired the event which included speakers such as Adam Needles of Silverpop, Stephen Groom of Osbourne Clark, Guy Shelton of Return Path, Tamara Gielen of TamaraGielen.com, Dela Quist of Alchemy Worx,  Denise Cox of Newsweaver, Jenny Moslely of Opt-4 and myself, Kath Pay of eInsight.

We had a nice gathering of tweeters at the event and below is a sample of some of the tweets on the day. You can see all the tweets at #DMAEMC.

@kathpay: @abneedles says better/more relevant business knowledge search results in twitter than google

@wschnabel: 69% of business buyers are using social media for business purposes (via @abneedles at DMA event in London) #dmaemc #b2b

@kathpay: avg B2B lead breakdown 17.50% discard/disqualified, 12.50% sales-ready 70% long term opportunity. Marketing Sherpa #dmaemc

@mktginsightguy: #DMAEMC abneedles “Marketers should focus on lead management, not just lead generation”

@kathpay: @denisecox reminds us that content has to be worth sharing

@kathpay: adam Needles of #silverpop says 52% of B2B marketing organisations say that lead generation is their main problem #dmaemc

@wschnabel: Is Social Media hurting email effectiveness? Just the oppCheck out Neilson study. http://ow.ly/s5FO

@kathpay: adam needles: B2B marketing – Content is king, email remains the core, scaling the dialogue = marketing automation #dmaemc

@Stef_Elliot: At #dmaemc – DMA B2B event in London – question raised on how Twitter is used in B2B – interested in carrying on the discussion ? I am

@jolyonh: Social media, Twitter def hot topics today in B2B arena #dmaemc #ogilvysocial

@denisecox: #dmaemc integration of all channels essential. all employees that have some touch in the relationship need to help inform ALL communications

stephen groom from osbourneClarke now speaking on email legislation. …says credibility is key #dmaemc

@dmaemc:  stephen groom is answering some tricky legislation q’s and keeping us entertained….very interesting #dmaemc

@tamaragielen: #dmaemc Stephan says its the email marketing laws of recipient’s country that apply, not the laws of the sender’s country!

@wschnabel: Great legal ‘must dos’ from Osbourne Clarke regarding email marketing in EU #dmaemc #b2b

@tamaragielen: #dmaemc an individual CAN sue you in the UK for damage suffered when you send them an unsolicited marketing email (UMEM)

@abneedles: Attorney: ‘Not following e-mail opt-in laws in UK can impact asset valuation in M&A – i.e., your list may be value-less.’ #B2B #DMAEMC

@tamaragielen: #dmaemc sending an email to someone that has opted out is not only illegal in Europe, it’s also a REALLY BAD IDEA

@lisapr1ce: Getting lots of good stuff out of #dmaemc – already planning a presentation to the team back at hq. Lucky them

@denisecox: #dmaemc If in doubt, take advice! Capture form wording is essential. Visit the info commish website: http://www.ico.gov.uk

@denisecox: #dmaemc No big changes to EU email laws any time soon. But Soft opt-in can change at country level, so check that.

@tamaragielen: #dmaemc GREAT presentation on Email Marketing Legislation by Stephen Groom. Thanks Stephen!

@wschnabel: Great talk by Osborne Clarke regarding EU legal practices for email marketing. Must have advice for the modern B2B marketer #dmaemc

@denisecox: #dmaemc Learn how to use the tools available, are they right ones for you. It’s a brave new world, but don’t forget your principles

@wschnabel: Translation is NOT the same as localization in marketing content. @tamaragielen #dmaemc

@cownagroup: Frequency & recency are key factors in email marketing – jenny Moseley #dmaemc

@jolyonh: If you want ppl to give their email address, focus on setting expectations of what u send and offering some kind of value exchange #dmaemc

@tamaragielen: #dmaemc @denisecox: long emails have a higher chance of ending up in the junk folder. Interesting!

@wschnabel: An expert email panel that lives up to it name. @denisecox, Jenny Mosely, @kathpay and Dela Quist #dmaemc

@tamaragielen: #dmaemc Dela Quist: look at which % of your list has opened/clicked in all your emails, some of your emails, none of your emails this year

@tamaragielen: #dmaemc what works and what doesn’t in email marketing? Test and find out!

@MarkatEMR: RT @tamaragielen #dmaemc focus on making your email content value, not just relevant! (Me: *critical* difference ‘tween relevancy and value)

@mktginsightguy: #DMAEMC @tamaragielen “Email html is a completely different animal than web html. Make sure your designer knows the difference.”

@mktginsightguy: #DMAEMC @delaquist: “Focus on value not relevance in email comms. Value incorporates relevance, but not the other way round.”

@tamaragielen: #dmaemc Dela Quist: look at which % of your list has opened/clicked in all your emails, some of your emails, or none

@mktginsightguy: Jenny Moseley: “If you can’t test your email marketing campaigns, you shouldn’t be doing them!” #dmaemc

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