Tweet{lang: ‘en-GB’}It is time to call on marketers to play their part in the only direct marketing industry tracking study – the fast.MAP/DMA Marketing-GAP research. The 2008 survey revealed some unexpected consumer trends and illuminated some glaring marketer misconceptions. The survey should take no more than 20 minutes to complete. As a thank you, fast.MAP [...]

Tweet{lang: ‘en-GB’}Part one in a four-part series This series of events is designed for marketers looking for information about how to take their email programmes to the next level – from ordinary to extraordinary. Explore the different stages in the customer lifecycle and learn how to improve your ROI. Part one: List growth, 10 November [...]

Tweet{lang: ‘en-GB’}Welcome to our third Anniversary of Infobox – yes, we are now three years old! To celebrate, we asked Mark Brownlow of Email Marketing Reports to write an article, ‘Three years on and still going strong’ which addresses all the changes and challenges which email has faced over the past three years. As part [...]

Tweet{lang: ‘en-GB’}Here’s the third installment of the Legal & Best Practice Hub on Metrics and their meaning. What we’re hoping is to gain your feedback and comments. This week we’re looking at Internal Monitoring and more of the metrics that feature in this area: 1. Conversion rate Definition: Clicks on a particular link within the [...]

Tweet{lang: ‘en-GB’}Last week we held our inagural B2B Email Marketing Conference. Joel Harrison of B2B Marketing Magazine chaired the event which included speakers such as Adam Needles of Silverpop, Stephen Groom of Osbourne Clark, Guy Shelton of Return Path, Tamara Gielen of TamaraGielen.com, Dela Quist of Alchemy Worx,  Denise Cox of Newsweaver, Jenny Moslely of [...]