The nature of the B2B buyer is fundamentally changing.  And the impact will forever re-align the roles of sales and marketing team members.  This underlies the topic I am going to be covering in my presentation and panel on Thursday at the DMA’s B2B engagement marketing event in London.
It’s also a topic at the core [...]

I have just returned from a fantastic holiday, in which I enjoyed a tremendous road trip up the west coast of the USA. It is the first time I have travelled across the pacific as a consumer rather than on business for several years. This really opened my eyes to how much more focus is [...]

Data is the meth-amphetamine of email marketing. The more marketers get, the more they want and the faster they want it, however marketers are often incredibly greedy when it comes to hoarding data by asking for information they don’t really need and often never use. Some marketers can even be stealthy about their collection practices, [...]

If you are a B2B marketer, I hope you have booked a seat at the Email Marketing Council’s upcoming event designed specifically with your needs in mind:
B2B engagement email marketing
Date: Thursday, 1 Oct 2009
Time: 9.30am-4.15pm
Venue: Bloomsbury Hotel, 16-22 Great Russell Street, London WC1B 3NN
In a recent email marketing survey in B2B Marketing magazine [...]

Greetings and welcome to September’s Infobox. In this back-to-school issue, we give you the lowdown on the latest research into consumers’ tolerance of frequent marketing emails; whether or not personalisation of the subject line speaks to recipients; the benefits of going beyond best practice and the influence of ISPs on deliverability; and for our members [...]