Once again, Infobox is packed with some great articles. This month we take a look at how to make your email campaign stand out from the competition this Christmas; a new way of thinking about the consumer purchasing cycle; triggered messages in action; and for our members we present a checklist for creating the perfect email newsletter. In our regular ‘campaigns we like’ section, we look at what makes online retailer Pedlars’ email campaigns work.

EMC event: B2B engagement email marketing 

Attention B2B marketers! Our first B2B conference is coming in November! Joel Harrison, editor of B2B Marketing Magazine, will chair the event, which will feature speakers from Silverpop, Return Path, Osborn Clark, Newsweaver, Alchemy Worx, eInsight, Tamara Gielen Consulting, and more…

This month’s articles:

Christmas in August: How will your email programme stand out from the competition this year? Margaret Farmakis, Return Path

It’s time to change our thinking. Skip Fidura, dotAgency

Triggered messages in action. Rupert Harrison, News International

Campaigns we like – Pedlars. Sara Watts, Data, Media and Research

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