Email Marketing Blog

It’s no surprise that 97% of online marketers use email. It’s one of the most measurable marketing channels, with a host of measurable data available to track the success of campaigns, such as open rates, click rates, deliverability and sales conversions.
 
Few channels give marketers the opportunity to deliver personalised marketing messages in the way that [...]

The benefit of partnerships (in the business sense) can be huge, however, they can also be a disaster if gotten wrong (but affecting many more people than when personal relationships are not suited).
Today I received an email from a company that provides a service for buying and selling houses telling me all about having laser [...]

Inhabiting the email world from both within and without, you’d think that we email marketing ‘professionals’ would have learned what works….it’s not as if we don’t ever open emails ourselves! Yet, despite years of subject line testing and so-called ‘experts’ telling me that they know how to write the perfect subject line, I still don’t [...]

Once again, Infobox is packed with some great articles. This month we take a look at how to make your email campaign stand out from the competition this Christmas; a new way of thinking about the consumer purchasing cycle; triggered messages in action; and for our members we present a checklist for creating the perfect [...]

Upcoming Email Marketing Events
B2B engagement email marketing
DMA Email Marketing one day Conference
Business marketers often face even more daunting challenges than consumer marketers and B2B buyers have more information power than ever.
What are the implications for marketers seeking to generate new leads and drive greater engagement with prospects?
Right now companies are under more pressure than ever. [...]

Two new reports are now available in the research area of the DMA’s website. The first concerns the creative layout and specifically the use of navigation in emails and the second covers what email marketers can do if the company runs into financial trouble.
Email Navigation Differs Radically from Website Navigation by Chad White (May 2009). [...]