Picture the scene, 5 single girls, several empty bottles of wine and a conversation which has predominantly been about men and a distinct lack of. The problem is not meeting guys but meeting the right ones. What we need to do, is segment the available and target the ones we are really interested in. A bit like successful email marketing right?

If only life (and email marketing) was this easy. If we aren’t using all available data are we doing something wrong (should we say yes to dates we aren’t really interested in?). If we say no, are we missing out on the love of our lives (or a sale in marketing terms?).

Does being selective guarantee a result every time or should we take a chance every now and again on something that doesn’t match our ideal profile 100%? We are often told as people that we are too fussy and we should open up our selection criteria. Maybe we could be missing out on something with our email databases as well…

ps. Do you live in London and are male & single? Want to go on a date with one of these five girls? Drop me an email and I will see what I can do!