Comments on: Drunkards & Accountants http://dmaemailblog.com/2009/07/22/drunkards-accountants/ Email Marketing best practice, research and deliverability advice. Wed, 16 May 2012 11:58:00 +0000 hourly 1 By: Skip Fidura http://dmaemailblog.com/2009/07/22/drunkards-accountants/comment-page-1/#comment-80 Skip Fidura Fri, 14 Aug 2009 13:37:39 +0000 http://dmablog.designs.dotmailer.co.uk/2009/07/22/drunkards-accountants/#comment-80 Stef - I agree. Too often we get caught up in our own hype. A click through rate of 15% may be good or may be bad but either way it does not give the finance director enough information to decide to swich budget from another channel to email. Stef -

I agree. Too often we get caught up in our own hype. A click through rate of 15% may be good or may be bad but either way it does not give the finance director enough information to decide to swich budget from another channel to email.

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