http://dmaemailblog.com/2009/07/07/whens-the-best-time-to-check-your-stats-after-a-mailing/ Email Marketing best practice, research and deliverability advice. Wed, 16 May 2012 11:58:00 +0000 hourly 1 http://dmaemailblog.com/2009/07/07/whens-the-best-time-to-check-your-stats-after-a-mailing/comment-page-1/#comment-10 denise.cox Tue, 14 Jul 2009 06:31:02 +0000 http://dmablog.designs.dotmailer.co.uk/2009/07/07/whens-the-best-time-to-check-your-stats-after-a-mailing/#comment-10 Well that was frustrating - I wrote a long reply yesterday, and see that it never appeared here! Anyway ... It's interesting that you both say 72 hours is the point that you go through your stats. I too have found in general it is the highest peak of activity in my own and customer mailings. But I still think it is important to assess your own list's activity to see if it's just identified opens after 72 hours or if there are more of the all-important clicks and conversions happening in that waning tail of activity from the send. As to if there is a difference between b2c and b2b, I don't think there is a marked difference. I think 'differences' come down to a company's product and/or services - and their sales life cycle. Also, I think there is an element of the recipient's perception as to how quickly they need to interact with your email. For example, if there's a very time sensitive offer - the peak of activity will be very soon after the mailing. In emails that are viewed as providing information-rich front-of-mind content, there is less urgency to handle it right away. I suspect people are more inclined to get to it when they have time. Well that was frustrating – I wrote a long reply yesterday, and see that it never appeared here!
Anyway … It's interesting that you both say 72 hours is the point that you go through your stats. I too have found in general it is the highest peak of activity in my own and customer mailings. But I still think it is important to assess your own list's activity to see if it's just identified opens after 72 hours or if there are more of the all-important clicks and conversions happening in that waning tail of activity from the send.
As to if there is a difference between b2c and b2b, I don't think there is a marked difference. I think 'differences' come down to a company's product and/or services – and their sales life cycle. Also, I think there is an element of the recipient's perception as to how quickly they need to interact with your email. For example, if there's a very time sensitive offer – the peak of activity will be very soon after the mailing. In emails that are viewed as providing information-rich front-of-mind content, there is less urgency to handle it right away. I suspect people are more inclined to get to it when they have time.

]]> http://dmaemailblog.com/2009/07/07/whens-the-best-time-to-check-your-stats-after-a-mailing/comment-page-1/#comment-9 Alex Mon, 13 Jul 2009 10:22:46 +0000 http://dmablog.designs.dotmailer.co.uk/2009/07/07/whens-the-best-time-to-check-your-stats-after-a-mailing/#comment-9 Do you think there is a difference between b2c and b2b mailings? I usually send out b2b mailings and in my case there are no more activities from the receptians after 2 days. Do you think there is a difference between b2c and b2b mailings?
I usually send out b2b mailings and in my case there are no more activities from the receptians after 2 days.

]]> http://dmaemailblog.com/2009/07/07/whens-the-best-time-to-check-your-stats-after-a-mailing/comment-page-1/#comment-8 Email Marketing Expe Sun, 12 Jul 2009 20:45:51 +0000 http://dmablog.designs.dotmailer.co.uk/2009/07/07/whens-the-best-time-to-check-your-stats-after-a-mailing/#comment-8 I usually give it 72 hours after the deployment to see somewhat final numbers from stats. I usually give it 72 hours after the deployment to see somewhat final numbers from stats.

]]>