Do you assume that all activity for the newsletter you send happens within the
first 24 hours? We're all pretty busy - travelling, on holiday, or away
from the computer or mobile (gasp!) and may not get around to engaging with your
email right away.
To figure out the optimum time to check your stats for the most accurate snapshot of engagement, benchmark your newsletter
over several issues. For example, I've just finished tracking my own Business of Email and have identified day ten as the best time to take a look at the statistics.
By analysing total activity (clicks, microsite visits, opens) day by
day over several issues, I was able to assess that, on average, 71% of
all activity happens within the first twenty-four hours, and by day ten,
95% of activity has been captured. (I selected 95% as the
benchmark for my own analysis purposes.)

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http://www.bocanetworks.com Email Marketing Expe
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Alex
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http://profile.typepad.com/6p00e54ff20ee28833 denise.cox










