This month we have a focus on metrics and results. You can see when marketers are actually sending emails; how to overcome three common barriers to adopting metrics and how to make the most out of your own list.
We also have news from the DMA Legal & Best Practice Hub on its definitive guide to email metrics.
UK marketers do not optimise for time of day; send times are based on sender convenience rather than subscriber preference Dela Quist, Alchemy Worx
Email marketing: overcoming three common barriers to adopting metrics Riaz Kanani, Silverpop
Lists: it’s not the size; it’s how you use it! Tink Taylor, dotMailer
Metrics, metrics and even more metrics Jonathan Burston, Chair of The Legal & Best Practice Hub (alias: Do Good Things Hub)
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