Tweet{lang: ‘en-GB’}Picture the scene, 5 single girls, several empty bottles of wine and a conversation which has predominantly been about men and a distinct lack of. The problem is not meeting guys but meeting the right ones. What we need to do, is segment the available and target the ones we are really interested in. [...]

Tweet{lang: ‘en-GB’}A recent Return Path study shows that email sender reputation, and not content, is the major factor in whether marketing emails reach the inbox – 83% of the time, sender reputation is the cause of filtering. That being the case, e-marketers are increasingly having to recognise the principal factors that affect sender reputation, and [...]

Tweet{lang: ‘en-GB’}Ok before I start let me acknowledge that I know they are not mutually exclusive ! However in the context of Andrew Lang’s famous quote “He used statistics the way a drunkard uses lampposts – for support, not illumination“ I do believe that Finance functions and accountants can help sober up the worst Marketing reveller. In fact this detox [...]

Tweet{lang: ‘en-GB’}As these difficult trading conditions continue many organisations are looking at ways to reduce their direct marketing costs without adversely affecting sales.  One quick win has been trying to migrate customers from expensive off-line channels to cheaper on-line ones; speaking to people through email, at about half a pence a message, is a more [...]

Tweet{lang: ‘en-GB’}Do you assume that all activity for the newsletter you send happens within the first 24 hours? We're all pretty busy -  travelling, on holiday, or away from the computer or mobile (gasp!) and may not get around to engaging with your email right away. To figure out the optimum time to check your [...]

Tweet{lang: ‘en-GB’}This month we have a focus on metrics and results. You can see when marketers are actually sending emails; how to overcome three common barriers to adopting metrics and how to make the most out of your own list. We also have news from the DMA Legal & Best Practice Hub on its definitive [...]

Tweet{lang: ‘en-GB’}Here's the second installment of the Legal & Best Practice Hub on Metrics and their meaning. What we're hoping is to gain your feedback and comments. This week we're looking at Internal Monitoring and the metrics that feature in this area: 1. Average Soft Bounce Rate         Definition: The number of soft bounces divided [...]