http://dmaemailblog.com/2009/06/17/help-i-want-to-sign-up-for-emails/ Email Marketing best practice, research and deliverability advice. Wed, 08 Feb 2012 17:55:00 +0000 hourly 1 http://dmaemailblog.com/2009/06/17/help-i-want-to-sign-up-for-emails/comment-page-1/#comment-1385 web_design Wed, 20 Oct 2010 13:20:11 +0000 http://dmablog.designs.dotmailer.co.uk/2009/06/17/help-i-want-to-sign-up-for-emails/#comment-1385 Excellent post! I am surprised too about these findings. I mean, data collection is vital and it can lead to personalization, that is what actually customers want and what keeps them loyal... Excellent post! I am surprised too about these findings. I mean, data collection is vital and it can lead to personalization, that is what actually customers want and what keeps them loyal…

]]> http://dmaemailblog.com/2009/06/17/help-i-want-to-sign-up-for-emails/comment-page-1/#comment-11 Kelly Lorenz Wed, 17 Jun 2009 18:49:37 +0000 http://dmablog.designs.dotmailer.co.uk/2009/06/17/help-i-want-to-sign-up-for-emails/#comment-11 Great post, Tink. Hopefully it will incite some marketers to take action! I'm actually surprised by these findings as some major marketers out there (eBay, I'm looking at you) have what I'll call an assumed opt-in for customers. Basically, "you've bought from me, clearly you want marketing emails from me." While I don't believe this is acceptable behavior either, I think what you're proposing with a checkbox of some sort upon check out that allows people to truly opt-in should be a no-brainer. Past customers are likely to be repeat customers (if communicated to correctly and if the buying experience is pleasant enough), so don't miss out on this opportunity! -Kelly Lorenz Great post, Tink. Hopefully it will incite some marketers to take action!
I'm actually surprised by these findings as some major marketers out there (eBay, I'm looking at you) have what I'll call an assumed opt-in for customers. Basically, "you've bought from me, clearly you want marketing emails from me." While I don't believe this is acceptable behavior either, I think what you're proposing with a checkbox of some sort upon check out that allows people to truly opt-in should be a no-brainer. Past customers are likely to be repeat customers (if communicated to correctly and if the buying experience is pleasant enough), so don't miss out on this opportunity!
-Kelly Lorenz

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