http://dmaemailblog.com/2009/06/02/is-email-really-the-new-direct-mail/ Email Marketing best practice, research and deliverability advice. Wed, 16 May 2012 11:58:00 +0000 hourly 1 http://dmaemailblog.com/2009/06/02/is-email-really-the-new-direct-mail/comment-page-1/#comment-18 Email Marketing Expe Sun, 12 Jul 2009 20:48:39 +0000 http://dmablog.designs.dotmailer.co.uk/2009/06/02/is-email-really-the-new-direct-mail/#comment-18 A campaign using both direct mail and email marketing will help each other with branding, sales and making your offering familiar, when done correctly. A campaign using both direct mail and email marketing will help each other with branding, sales and making your offering familiar, when done correctly.

]]> http://dmaemailblog.com/2009/06/02/is-email-really-the-new-direct-mail/comment-page-1/#comment-17 Kristine Dobson Tue, 02 Jun 2009 18:21:50 +0000 http://dmablog.designs.dotmailer.co.uk/2009/06/02/is-email-really-the-new-direct-mail/#comment-17 I couldn't agree more and I run an email marketing company! Direct mail is not dead, however, just like most forms of marketing its execution should be re-examined as the technology advances. Direct mail can increase the response of email marketing campaigns, and vice-versa. Savvy direct mailers are learning how to integrate the two. We refer our clients to a direct mailer, MSI, who provides innovative strategies to increase email list subscriptions & generate immediate sales using personalized URLs. I couldn't agree more and I run an email marketing company! Direct mail is not dead, however, just like most forms of marketing its execution should be re-examined as the technology advances. Direct mail can increase the response of email marketing campaigns, and vice-versa. Savvy direct mailers are learning how to integrate the two. We refer our clients to a direct mailer, MSI, who provides innovative strategies to increase email list subscriptions & generate immediate sales using personalized URLs.

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