Email Marketing Blog

I am constantly surprised that in the search for revenue, some marketers often overlook the impact of implementing automated campaigns.  Other tactics often steel the lime light (and resource), for example segmentation, for me does not deliver the revenue as quickly or as easily as a well executed automated email program. 
Remember a well crafted automated [...]

I was recently asked by a journalist from Marketing Week to comment on some research relating to consumer willingness to give data to a company or brand. The survey suggested that most consumers would be more than happy to provide their email address to a retailer when placing an order. However, the research also found [...]

The term "emotionally unsubscribed" as a way of describing the subscribers who do not interact with your emails for long periods of time seems to be making a comeback – unfortunately.
I first came across the term 2 – 3 years ago and I have never liked it, particularly when it comes to describing people who [...]

If the recent Borrell Associates report is to be believed, then “Direct mail has begun spiralling into what we believe is a precipitous decline from which it will never fully recover.” OK, we’re all familiar with email’s benefits over direct mail…cheaper, quicker, easier to measure, greener, etc. However, before we write off direct mail completely, [...]

Exploding the Digital Myth: 2 half day events
In the ever changing digital landscape the importance of an effective creative digital campaign has brought about the need to converge different digital channels to creatively deliver relevant digital campaigns to the target consumer. At this event, find out how to weave the newest fads and various aspects [...]