Tweet{lang: ‘en-GB’}Are Customers Getting Too Much Email? Join us for an interactive panel, chaired by the DMA Email Marketing Council on the first day of Inbox/Outbox. A DMA Email Marketing Council interactive panel, exploring the effects of recession on email marketing.As marketeers are often pressured into sending more email, some pressing questions occur: – What [...]

Tweet{lang: ‘en-GB’}The DMA Legal & Best Practice Hub of the Email Marketing Council have for a number of months been working on defining the metrics that are commonly used day to day within our industry. Why? Because with so many definitions and meanings it’s often difficult to keep track and to help those new to [...]

Tweet{lang: ‘en-GB’}With market conditions changing so frequently it can be difficult to keep abreast of what is happening. During my time with the DMA I have signed up to a number of blogs and e-newsletters; most days my inbox is teeming with updates and useful information. Working in a research function my eye is naturally [...]

Tweet{lang: ‘en-GB’}Sponsorship, once a symbol of corporate excess, is now finding its place within the business world—especially in the digital sector, where sponsors know how to best maximise ROI from these channels.  By its nature sponsorship creates ideal digital marketing opportunities.  It has the flexibility to provide platforms for brands to create exclusive content and [...]

Tweet{lang: ‘en-GB’} At a recent conference, the panel I was moderating was asked “What is the best time to send marketing emails?” It is one of those questions that is often asked of email marketers because there is no definitive answer. It really does depend on the individuals on your list. The only way to [...]

Tweet{lang: ‘en-GB’}Released last month are two new research papers that may be of interest to members. The first: ‘Best Practices for Apology Emails’ tackles the issue email marketers face when mistakes happen. The report provides a good framework, or reference point and includes what US retailers have done to counter mistakes in their email communications. [...]