April’s Infobox: Recession-effective lead nurturing for B2B marketers

Tweet{lang: ‘en-GB’}In this month's issue of Infobox, we have the following must read articles: Recession-effective lead nurturing for B2B marketers No matter the economic conditions, lead nurturing, which incorporates timely and relevant email messaging, should be a core part of any lead management strategy. However, it is especially important during this economic downturn when companies [...]