It's one of the top questions I get — here's the short answer:
The life cycle of your products and/or services will determine the content you send in a newsletter, and also when and how often you send the newsletter. Typical mailing cycles are daily, weekly, bi-weekly, monthly and quarterly. Hands down the most popular cycle for newsletters is monthly.(Here's a more detailed article about cycles.)
Many companies send regular offer flyers/alerts in between newsletters — with content based on newsletter activity. These flyers/alerts are particularly effective when the content and offers inside are unique to the subscriber, and reflect previous behaviour or interest levels (e.g. purchases, downloads, clicks, etc.).
Within a company’s mailing cycles there can often be periods where emails are sent more frequently than at other times. Examples of more frequent mailing cycles: around key selling times for the products or services, renewal dates, seasonal activities or holidays.
denise cox
Newsweaver
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said on May 14th, 2009 at 1:27 pm
Other than holidays or special events, I think it is important to stick to a routine so your customers know when to expect a newsletter etc.
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