http://dmaemailblog.com/2009/04/18/consumers-views-hit-the-mark/ Email Marketing best practice, research and deliverability advice. Wed, 16 May 2012 11:58:00 +0000 hourly 1 http://dmaemailblog.com/2009/04/18/consumers-views-hit-the-mark/comment-page-1/#comment-21 Erin Wed, 22 Apr 2009 19:48:00 +0000 http://dmablog.designs.dotmailer.co.uk/2009/04/18/consumers-views-hit-the-mark/#comment-21 The findings from this study definitely show that although the email channel continues to demonstrate clear opportunity for revenue generation, email marketers are still not leveraging the medium to its full potential. In my opinion, email marketers should focus much more of their efforts on quality versus quantity, and work harder to drive relevance through any customer information they acquire. The findings from this study definitely show that although the email channel continues to demonstrate clear opportunity for revenue generation, email marketers are still not leveraging the medium to its full potential. In my opinion, email marketers should focus much more of their efforts on quality versus quantity, and work harder to drive relevance through any customer information they acquire.

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