Last month the DMA and IAB held a joint Ready Steady Email event in Edinburgh. It's a great, hands-on event where the attendees get to form teams and create a pitch for an email marketing campaign for a fictional company 'My cuppa tea shirts'.
Each team works out the aims and strategy of the campaign/s as well as addressing legals, data management, best practice etc. I was one of the facilitators on the day and sat in with one of the teams whilst they were brainstorming their strategy. Some great ideas were floated, including one to include 'tweet' t-shirts in the line. Simply put, the idea was to allow clients to order a t-shirt with their favourite 'tweet' on it.

Great minds must think alike, as today a website which does just that launched! Check out Twitshirt.

So if you would like to join us for the next Ready, Steady, Email workshop in London, the details are below:

Date: Tuesday 12 May 2009
Time: 8.30am – 1.30pm
Venue: IAB, 14 Macklin Street, London WC2B 5NF
Cost: DMA/IAB members: £45 + VAT (£51.75)
Non members: £60 + VAT (£69.00)
CPD: 3.5 hours can be claimed by CIM and IDM members

Find out more about Ready, Steady, Email

Register for Ready, Steady, Email