Posted by Kath Pay on April 3, 2009
On the 28th of April at 4pm the Email Marketing Council will be presenting a panel discussion at Internet World entitled 'Do consumers get too much email?', and we'd love to see you there!
Session: 28th April 4pm
Do consumers get too much email?
As the recession bites, marketers are often pressured into sending more email. What will be the impact of this now and in the longer term?
- What is the impact of this on ROI?
- How do you cut through the clutter?
- Is the situation different for B2B?
- Will volumes change again when the economy improves?
Panelists:
Dela Quist, CEO, Alchemy Worx
Denise Cox, Newsletter Specialist, Newsweaver
Kath Pay, Managing Director, Ezemail
Simone Barratt, Managing Director, e-Dialog UK
Tink Taylor, Business Development Director, dotMailer
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said on April 7th, 2009 at 5:17 pm
I think that unfortunately the huge amount of seedy e-mail spam that people recieve has turned people very much against e-mails from legitimate businesses.
I personally don’t mind business offers in my e-mail as occassionaly i see an offer that i take advantage of. Saying that though, i don’t see a huge amount of legitimate business spam at all, i can’t speak for others!
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