In this month's issue of Infobox, we have the following must read articles:

Recession-effective lead nurturing for B2B marketers

No matter the economic conditions, lead nurturing, which incorporates timely and relevant email messaging, should be a core part of any lead management strategy. However, it is especially important during this economic downturn when companies are hoarding their spending budgets. A well managed lead nurturing strategy will keep your prospects educated and informed about your solutions offerings and on par for a closed deal when they are ready to spend. Will Schnabel of Silverpop offers some suggestions…

Ten reasons for moving your newsletter from print to email

Email newsletters are one of the single highest ROI actions a business can take to improve their Internet presence. Are you still printing your company’s newsletters? If so, here are ten reasons to move your publication from print to email from Denise Cox of Newsweaver….

Why publish an email newsletter?

Does an email newsletter still have a role to play in your email marketing strategy? Are you publishing your newsletter now through habit or is it adding value to your business? James Bunting of Communicator Corp looks at what it takes to create a successful newsletter.

Campaigns we like – Hotel Chocolat

Each month we ask one of our Council or Hub members to spotlight a campaign they like. This month our Council Chair, Chris Combemale of The Email Academy reveals why he likes this campaign from Hotel Chocolat.

Read the April Issue of Infobox