Email Marketing Blog

It's one of the top questions I get — here's the short answer:
The life cycle of your products and/or services will determine the content you send in a newsletter, and also when and how often you send the newsletter. Typical mailing cycles are daily, weekly, bi-weekly, monthly and quarterly. Hands down the most popular cycle [...]

Richard Gibson's DMA post of March 11 focussed on a new whitepaper from Emailcenter that surveys the attitudes of consumers of email marketing. The Consumer Views on Email survey comes just a couple of weeks before the release of Hitting the Mark 2009 – dotMailer's annual major benchmark study of the use of  email marketing [...]

Join us for a deliverability breakfast briefing on Friday June 12th at 8.30am. Sponsored by CheetahMail,  this event covers the essential areas of deliverability by these industry experts:
Working with Yahoo!: DomainKeys Identified Mail (DKIM) and Complaint Feedback Loops (CFL)James Thurlow, Manager, EU Communication Products, Yahoo!
Yahoo! is consistently asked by email senders, "How do I ensure [...]

Last month the DMA and IAB held a joint Ready Steady Email event in Edinburgh. It's a great, hands-on event where the attendees get to form teams and create a pitch for an email marketing campaign for a fictional company 'My cuppa tea shirts'. Each team works out the aims and strategy of the campaign/s [...]

Mark Brownlow tweeted a link on Friday which is an interesting example from my friends at Think Eyetracking.  While I have to admit I applaud any effort to get eye tracking more in the public eye, I am a little concerned that this was put out there without any additional information.
In the interest of full [...]

Most email clients block email images from unknown senders by default. So best practice advice for the use of images on email (particularly large ones that appear in the preview pane) is to avoid using them if at all possible.
If you do have to use images the general recommendation is that you use them [...]

On the 28th of April at 4pm the Email Marketing Council will be presenting a panel discussion at Internet World entitled 'Do consumers get too much email?', and we'd love to see you there!
Session: 28th April 4pm
Do consumers get too much email?As the recession bites, marketers are often pressured into sending more email. What [...]

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