Joint DMA and IAB half day workshop
This half day workshop is an educational networking event where participants will gain an insight into email marketing and all of its key elements.
You will gain all the best and most up-to-date advice on the benefits of email marketing. Learn about strategy, creative, implementation, results and reporting [...]

Congratulations to the following people who were successful in the DMA Email Marketing Council Elections – we look forward to receiving your posts on this blog!
• James Bunting, Head of Client Services, Communicator Corporation • Denise Cox, Email Newsletter Specialist, Newsweaver • Guy Hanson, Business Development Director, Database Group • Rupert Harrison, NGN Data Planner, News International • Kirsty Montgomery, Senior Int [...]

You might say that I’m bound to say this but…email marketing is a bit of a no-brainer for tough economic times – it is highly measurable, can be highly targeted and exerts less budgetary pressure than most other DM disciplines. The smartest brands have grasped this and are devoting more time to the channel but, [...]