http://dmaemailblog.com/2009/03/19/thriving-in-a-competitive-inbox/ Email Marketing best practice, research and deliverability advice. Wed, 16 May 2012 11:58:00 +0000 hourly 1 http://dmaemailblog.com/2009/03/19/thriving-in-a-competitive-inbox/comment-page-1/#comment-24 Erin Thu, 26 Mar 2009 20:51:25 +0000 http://dmablog.designs.dotmailer.co.uk/2009/03/19/thriving-in-a-competitive-inbox/#comment-24 Those are all very valid points. I think the only way to truly make sure your messages consistently stand out in the recipient's inbox is through consistent, well-planned testing. Aimlessly creating and sending emails without any rhyme or reason definitely won't work nowadays! I recommend using a 10-10-80 split. First, send two test emails to a statistically significant percent of your list (ex: 10 percent will receive Version 1, 10 percent will receive Version 2). Then after a few hours to a full day, choose a winner based on the response metrics and deploy the winner to the remaining 80 percent. You're sure to maximize response! Those are all very valid points. I think the only way to truly make sure your messages consistently stand out in the recipient's inbox is through consistent, well-planned testing. Aimlessly creating and sending emails without any rhyme or reason definitely won't work nowadays! I recommend using a 10-10-80 split. First, send two test emails to a statistically significant percent of your list (ex: 10 percent will receive Version 1, 10 percent will receive Version 2). Then after a few hours to a full day, choose a winner based on the response metrics and deploy the winner to the remaining 80 percent. You're sure to maximize response!

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