Posted by Kath Pay on March 7, 2009
Filed under : Newsletters with the tags:
This month's issue of Infobox is now out.
Due to a great response to Stefan Pollard's interview on the art of segmentation a few issues ago, this month we've focused on segmentation in more detail and I hope you'll enjoy reading how subscriber engagement can be used for segmenting, and how segmenting can increase your deliverability.
Finally we also take a look at a campaign by Firebox in our regular feature 'campaigns we like', we check out some interesting findings in how consumers use email addresses and we share a great new guide from the US DMA/EEC on International Compliance – a must have if you do any international email campaigns.
Read the March issue of Infobox
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