Joint DMA and IAB half day workshop
This half day workshop is an educational networking event where participants will gain an insight into email marketing and all of its key elements.
You will gain all the best and most up-to-date advice on the benefits of email marketing.
Learn about strategy, creative, implementation, results and reporting to produce great work.
Networking time with speakers and delegates on a one-to-one basis.
The event will include interactive sessions and a competition where participants will consider a brief, prepared by leading industry figures, and work in teams to develop a pitch. The best work will win a prize.
Who should attend:
Ideal for all new staff.
Marketing managers planning to introduce email marketing to their marketing mix, or looking to develop a more coherent approach to their email marketing.
Date: 24 March 2009
Time: 1.30pm – 6.00pm
Venue: The Royal Scots Club, 29 – 31 Abercromby Place, Edinburgh EH3 6QE
Cost: DMA/IAB members: £25.00 + VAT (£28.75)
Non members: £45.00 + VAT (£51.75)
CPD: 3.5 hours can be claimed by CIM and IDM members
AGENDA:
13.30 Registration and refreshments
14.00 Welcome and introduction
Task introduction.
Stef Elliott, Six Serving Men
14.15 Group pitch preparation
Judges will be looking at the group's ability to demonstrate that they have addressed key criteria, such as:
- strategy
- creative
- implementation
- result reporting
16.15 Refreshments and networking
16.45 DMA/IAB email marketing best practice
An overview of the DMA/IAB best practice guidelines including examples of the good, the bad and the right ugly!
17.15 Three winners present their pitches
During the break the judges will be selecting three groups to pitch their presentations to the audience with the support of our facilitators.
17.45 Voting and awards
18.00 End of event
To book:
Online: Click here to book online
Phone: Jo Scobie on 0131 315 4422
Email: jo.scobie@dma.org.uk
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