Tweet{lang: ‘en-GB’}Sometimes its the simple things well executed that bring the best results.  This is certainly true in email marketing where a strong proposition clearly communicated will bring rewards. As markets continue to bump along in these recessionary times I thought it may be good to look at one of my favourite examples of a [...]

Tweet{lang: ‘en-GB’}Our blog is almost one year old! And to celebrate we're looking to give it a new look and increased usability. So we're calling for DMA members who would like to tender to redesign the blog and assist us in making the most of this wonderful medium. For a detailed brief to be sent [...]

Tweet{lang: ‘en-GB’}Have you looked at your own inbox recently?  If not, why not take a quick look now?  If it is anything like my own it is becoming increasingly crowded.  In fact I would guess that I am receiving 35% more emails a week in 2009 than I was receiving in 2008. So why are [...]

Tweet{lang: ‘en-GB’}I have just read yet another prediction of the death of email. Mostly I just ignore them, but today’s eMarketer Daily with the subject line: 'Social Nets and Blogs More Popular Than E-Mails' is so shocking in its (mis)use of research and gratuitous brownnosing of social networking; that I felt forced to respond immediately. [...]

Tweet{lang: ‘en-GB’}One factor which is often overlooked with regards to email deliverability is the health of a sending domain name. The actual 'from' domain plays a very important job when it comes to getting your emails delivered to your subscriber's inbox. Apart from the (very important) basics, such as the power of brand recognition, there [...]

Tweet{lang: ‘en-GB’}This month's issue of B2B Marketing online published the following article: Email experts Skip Fidura and Kath Pay of the DMA Email Marketing Council, give their insight into optimum times for email delivery. One issue that confronts all email marketing is the problem of timing. As with so many things in life, timing can [...]

Tweet{lang: ‘en-GB’}For me research is like seminars and events; it’s an opportunity to see what others are thinking, check your understanding and often come away with new ideas. Most of the research I’ve come across recently seems to be collected from either email marketers (users) or service providers. Indeed the email marketing council’s research does [...]

Tweet{lang: ‘en-GB’}This month's issue of Infobox is now out. Due to a great response to Stefan Pollard's interview on the art of segmentation a few issues ago, this month we've focused on segmentation in more detail and I hope you'll enjoy reading how subscriber engagement can be used for segmenting, and how segmenting can increase [...]