With the recession putting marketing budgets under ever more pressure, brands will inevitably be forced to be more creative with their e-mail campaigns and distribution. Here are six tips for gathering new customers without dropping your existing service levels.
1.    Look after your loyal customers
Changes in consumer behaviour will likely mean you need to revisit your [...]

In this month's Infobox you can read the following articles:

'Welcome' emails can help retain subscribers – by Loren McDonald of Silverpop
Think that soft bounces are caused by a full inbox? Then think again! – by Dela Quist of Alchemy Worx
Respecting permissions – by Jonathan Burston of CACI
Video in email goes back to the future – [...]

Having spent more time than is healthy thinking about how much or how little data is the "right" amount to collect, here are my tips on how to gauge what is right for you.
1. Why am I collecting data in the first place? Consider what you are going to do with the data and make [...]