http://dmaemailblog.com/2009/02/18/the-from-field-a-key-tool-in-getting-opened/ Email Marketing best practice, research and deliverability advice. Wed, 16 May 2012 11:58:00 +0000 hourly 1 http://dmaemailblog.com/2009/02/18/the-from-field-a-key-tool-in-getting-opened/comment-page-1/#comment-35 denise cox Wed, 18 Feb 2009 11:26:59 +0000 http://dmablog.designs.dotmailer.co.uk/2009/02/18/the-from-field-a-key-tool-in-getting-opened/#comment-35 Thanks so much for your post Sean. You bring up great points about the fourth choice "name/company", the success you've had with it - and the important reminder that all marketers should TEST to find what works best for them! Thanks so much for your post Sean. You bring up great points about the fourth choice "name/company", the success you've had with it – and the important reminder that all marketers should TEST to find what works best for them!

]]> http://dmaemailblog.com/2009/02/18/the-from-field-a-key-tool-in-getting-opened/comment-page-1/#comment-34 Sean Duffy Tue, 17 Feb 2009 17:34:36 +0000 http://dmablog.designs.dotmailer.co.uk/2009/02/18/the-from-field-a-key-tool-in-getting-opened/#comment-34 I have to disagree with you Denise. I would say "Personal name - Company" has always outperformed just "Company" in all the dozens of split tests we have run. Have a look at: <a href="http://www.emailcenteruk.com/blog/boost-open-rates-email-campaigns.htm" rel="nofollow">http://www.emailcenteruk.com/blog/boost-open-rate...</a> People prefer to receive an email from a person rather than a company. I have to disagree with you Denise.
I would say "Personal name – Company" has always outperformed just "Company" in all the dozens of split tests we have run.
Have a look at:
http://www.emailcenteruk.com/blog/boost-open-rate…
People prefer to receive an email from a person rather than a company.

]]>