Tweet{lang: ‘en-GB’}The DMA is currently conducting the 2009 Annual National Client Email Marketing Survey. The Survey, sponsored by Alchemy Worx, is undertaken by the Email Marketing Council and asks client marketers to provide a mixture of response rate data and attitudinal questions. When published, the Report, a companion to the National Email Benchmarking Report, will [...]

Tweet{lang: ‘en-GB’}If you're a user of Twitter, then please follow @dmaemc on twitter for all the latest blogs as well as additional updates. We will also be using the hashtag #dmaemc Other DMA EMC council members which you can follow are: Skip Fidura: @skipfidura Kath Pay: @kathpay Denise Cox: @denisecox Tink Taylor: @tinktaylor

Tweet{lang: ‘en-GB’}White label – A re-branded version of a product or service designed and delivered by one company and promoted as their own by another. There are many successful white label propositions working for both partners successfully.  It makes sense for an online pet store to partner with an insurance company to offer a re-branded [...]

Tweet{lang: ‘en-GB’}A brief reminder to let you know that the combined DMA/IAB event Ready, Steady, Email is on next week at TFM&A. You can register here. Looking for some hands on training in email marketing campaign strategy, creation and best practices? Then don't miss Ready Steady Email -  a half day workshop jointly run by the [...]

Tweet{lang: ‘en-GB’}Because we're all dealing with busy inboxes and making split second decisions whether to read now, later – or delete,it's important to craft an email that is immediately recognised by the recipient as they are scanning through new email. The sender line in the from field is your key to getting opened. What are [...]

Tweet{lang: ‘en-GB’}Take the Email Marketing Survey.  Please take this quick survey to help our friends at Return Path benchmark perceptions among European email marketers.  Your answers will help to develop new products and training that help email marketers improve response and revenues.  The results will be shared with you. Survey:  http://bit.ly/gby6k

Tweet{lang: ‘en-GB’}The email portal of lycos.co.uk closed on Sunday. For many email marketers the impact is likely to be minimal, although all those who have recipients with Lycos email addresses will now lose contact with these users, as no other ISP has stepped forward to take on the accounts. My advice to marketers who want [...]

Tweet{lang: ‘en-GB’}Reading and hearing a lot about Twitter of late and not sure what all the fuss is about? Sure, there are some sceptics out there – but I believe that all the hype about Twitter will settle down at some stage (remember the RSS hype a couple of years ago and how it was supposedly going to replace email?) and [...]