http://dmaemailblog.com/2009/01/27/days-of-the-week-and-colours-more-questions-than-answers-on-differences-between-retail-here-and-in-the-us/ Email Marketing best practice, research and deliverability advice. Fri, 10 Feb 2012 01:32:00 +0000 hourly 1 http://dmaemailblog.com/2009/01/27/days-of-the-week-and-colours-more-questions-than-answers-on-differences-between-retail-here-and-in-the-us/comment-page-1/#comment-39 Kath Pay Sat, 31 Jan 2009 17:11:02 +0000 http://dmablog.designs.dotmailer.co.uk/2009/01/27/days-of-the-week-and-colours-more-questions-than-answers-on-differences-between-retail-here-and-in-the-us/#comment-39 Interestingly Bill McCloskey wrote a Clickz post recently: When to take the high road. (<a href="http://www.clickz.com/3632369)" rel="nofollow">http://www.clickz.com/3632369)</a> He states in it 'The whole concept of Cyber Monday should probably be retired after this year. In pre-high-speed Internet days, there would be a spike in online sales on the Monday following Thanksgiving, as people returned to work where they had high-speed Internet access. With high-speed Internet now ubiquitous at home, the Monday lift just isn't there anymore and probably never will be again.' Interestingly Bill McCloskey wrote a Clickz post recently: When to take the high road.
(http://www.clickz.com/3632369)
He states in it 'The whole concept of Cyber Monday should probably be retired after this year. In pre-high-speed Internet days, there would be a spike in online sales on the Monday following Thanksgiving, as people returned to work where they had high-speed Internet access. With high-speed Internet now ubiquitous at home, the Monday lift just isn't there anymore and probably never will be again.'

]]> http://dmaemailblog.com/2009/01/27/days-of-the-week-and-colours-more-questions-than-answers-on-differences-between-retail-here-and-in-the-us/comment-page-1/#comment-38 Stephanie Miller Thu, 29 Jan 2009 15:09:40 +0000 http://dmablog.designs.dotmailer.co.uk/2009/01/27/days-of-the-week-and-colours-more-questions-than-answers-on-differences-between-retail-here-and-in-the-us/#comment-38 Good questions, Richard! I believe the idea of "Cyber Monday" will go away by the next holiday season. It was originally a very real spike in online sales the Monday after the Thanksgiving holiday weekend - when people got back to work and a high speed connection. Now that most Americans (and British) have high speed at home, that day shows a very small impact on sales. What is most interesting to me, however, is that when many retailers on both sides of the Atlantic were pressured to increase sales a time when consumers were holding on tight to their wallets - the most commmon responsse was simply to "send more email." That is a very short term and short-sighted strategy, as it results in lower performance per campaign, higher list churn and lower deliverability (due to higher complaints). Most consumers here in the US were exhausted by the overload of messages in Q4 - from retailers and every other marketer! The real challenge ahead is to do more than just "send more messages." We email marketers must send more relevant messages and time our campaigns to the lifecyle of the subscrciber. This takes segmentation and data analysis, but it results in significantly higher return. THANKS Stephanie, Return Path, New York Good questions, Richard!
I believe the idea of "Cyber Monday" will go away by the next holiday season. It was originally a very real spike in online sales the Monday after the Thanksgiving holiday weekend – when people got back to work and a high speed connection. Now that most Americans (and British) have high speed at home, that day shows a very small impact on sales.
What is most interesting to me, however, is that when many retailers on both sides of the Atlantic were pressured to increase sales a time when consumers were holding on tight to their wallets – the most commmon responsse was simply to "send more email." That is a very short term and short-sighted strategy, as it results in lower performance per campaign, higher list churn and lower deliverability (due to higher complaints). Most consumers here in the US were exhausted by the overload of messages in Q4 – from retailers and every other marketer!
The real challenge ahead is to do more than just "send more messages." We email marketers must send more relevant messages and time our campaigns to the lifecyle of the subscrciber. This takes segmentation and data analysis, but it results in significantly higher return.
THANKS
Stephanie, Return Path, New York

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