There is an interesting disconnect developing in digital marketing.  On the one hand is the notion that if your marketing is effective then holding the marketing department to a budget is not the best way to run a business.  On the other there has been a lot written over the past couple of weeks about [...]

'Cyber Monday' is defined as the first workday after the Thanksgiving holiday in the United States, and as logic would suggest follows 'Black Friday' which relates in this context to ecommerce and retail sales, specifically the upward trend that follows from these dates in late November through the Christmas period. The terms ‘Black Monday’ and [...]

£9.11, £20, or at the risk of sounding like Bruce Forsyth – Higher / Lower? 
At the start of January 2009, an article that was published in Revolution magazine put the value of a permission based email at £20. This proposed a new updated value from the £9.11 put forward by the Direct Marketing Association (DMA) National Benchmarking [...]

If you want to increase the readership for your email newsletter make sure you’ve ticked all the boxes on this 8-point check list:
1) Have your subscribe box featured prominently throughout your website 2) Test to make sure the sign up form is functioning properly 3) Only ask for information that will be used to [...]

It's official – Yahoo! has opened its Feedback Loop (FBL) back up again to marketers through Return Path. You can read the press release here.
So what does this mean? Well, last year Yahoo! closed it's feedback loop to new applicants – so having it back available to new marketers is fantastic news. Feedback Loops are an essential [...]

Looking for some hands on training in email marketing campaign strategy, creation and best practices? Then come to Ready Steady Email -  a half day workshop jointly run by the IAB and the DMA.
This half day workshop is an educational networking event where
participants will gain an insight into email marketing and all of its
key elements.

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Heard great things about last year's Email Evolution Conference?….then be sure not to miss this one in Scottsdale, Arizona. And to make the decision even easier we have a discount code for you to use which allows you to buy a full conference pass for the discounted rate of USD$999.00, which is a savings of [...]