We're proud to have some of our Email Marketing Council Member's presenting at the Email Evolution Conference in February.
Marketing to Europe – The Do's and Don'ts
Location: Westin Kierland ~ Scottsdale, AZ
Date: Tuesday, February 10, 2009
Time: 3.30pm – 4.30pm
An overview of the European marketing: Size of market, population comparison to give an understanding in the size difference between US and European market. “countries” vs. states. Issues marketers must take into account: Legislation by country, importance of quality translations, language barriers, appropriate English (American vs. British), time zones, public holidays, character sets – and how they can impact on template design and delivery method. Accommodating European data in opt-in forms, such as the fact that many require ZIP CODE fields.
Speakers:
Dela Quist, CEO, Alchemy Worx
Kath Pay, Managing Director, Ezemail
Skip Fidura, dotMailer
Tamara Gielen, Independant Email Marketing Consultant.
You can view the full session details here and don't forget to use the discount code which will give you $200 off the Full conference (pre-con and main) and main conference (2 days). It will be off the member and non-member price. The code to use is EECUK
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