Following on from Tuesday’s very successful conference, chairing one of the afternoon breakout sessions aimed at the not-for profit sector was very interesting for me. Key points that arose for me highlighted that email is perhaps underutilised in the not-for profit sector.
Research shows that 28% of internet users in UK, France and Germany used the [...]

At the DMA's 'The Practical Guide to Email Marketing' conference' earlier this week, Stephanie Miller from Return Path did a great presentation and briefly addressed the question should personalisation be used? Her findings were: Yes for UK subscribers, No for German subscribers and no for US subscribers as they find it spammy.
Last week Suretymail's, Ann [...]

The council has recently created a LinkedIn group for those that
work within email marketing and its related disciplines and who are
interested in the work of the Email Marketing Council. Members of this
group include individuals that are employees of corporate member
companies of the DMA as well as non members.

You are welcome to join the group and [...]

Our November Issue of Infobox went out today.
This month we have Stefan Pollard on the art of segmenting and the beautiful and
creative Lisa Harmon on designing effective Holiday Season creatives. Dela Quist asks are we discriminating against our best customers and Simone Barrett looks at how to protect your brand from phishing.
On another note, [...]

We set up a Titter tag for yesterday's email marketing conference in London: 'A Practical Guide to Email Marketing'.
There were quite a few attendees twittering in the conference as well as some non-attendees commenting and asking questions.
You can follow the conference here: #dmapg

How hard can it be to opt out of receiving emails from organisations that you're no longer interested in or as predominantly in my case where the email you receive from such companies lacks relevance!!
Sometimes I wonder whether email marketing hasn't just gone back in time, to a time when direct marketing was all about [...]