Comments on: What has the most impact on revenue generated by your email campaigns?

By: Dela Quist

Dela Quist — Sun, 14 Dec 2008 21:10:55 +0000

Thanks for your comment Duncan
I know of at least one other ESP that has similar functionality and I am sure there are more.
I think I need to restate my central point – I was NOT talking about optimising for open rates – I was talking about optimising for sales!
Whether you find out via testing or use the “intelligent” functionality of an email delivery platform like your company's; identifying what time of day or day of week is best for open rates is relatively unimportant when it comes to maximising sales revenue.
If you want someone to spend money it’s best to catch them on payday! Every market trader or bartender knows it and they didn’t need an outsourced email service provider or a great deal of testing to tell them.

By: Duncan Birch

Duncan Birch — Thu, 11 Dec 2008 12:52:09 +0000

really interesting post. I don't think enough marketeers test generally ans use all the information a lot of ESP's in the market give them. I would say the comapnay I work for combats the time of day test by using an intelligent time sending function that automatically builds up a profile of when your recipients open your e-mails and will only send to them when they are most likely to open. this is done within a 24 hour period. I think that is why using an outsourced provider can save people a lot of time and a lot of testing. There are many things they can do automatically for you and give access to data and marketing information that is vital to enable you to be more targeted and relevant which is key in the current climate