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Posted by on November 5, 2008

The Art of Segmentation


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Our November Issue of Infobox went out today.

This month we have Stefan Pollard on the art of segmenting and the beautiful and
creative Lisa Harmon on designing effective Holiday Season creatives. Dela Quist asks are we discriminating against our best customers and Simone Barrett looks at how to protect your brand from phishing.

On another note, our 'Practical Guide to Email Marketing' conference was held yesterday in London, which drew an impressive cast of international and national speakers including (but not limited to!) Jeanniey Mullens – EEC, Dylan Boyd – eROI, Stephanie Miller – Return Path and Tamara Gielen – OgilvyOne.

So, be sure to tune into this blog which over the next couple of weeks will include 'takeaway' posts of all of our events. Tamara over at Be Relevant! has already listed some so check them out.

Read November's Infobox