Tweet{lang: ‘en-GB’}Is it the time of the day? Is it the day of the week?     No it’s the week of the month!* Of all the things that you can test about your email campaigns it is the Alchemy Worx view that time of day and day of week testing provide the least valuable insights. A far greater number [...]

Tweet{lang: ‘en-GB’}The French Direct Marketing Association, SNCD has released a new report which analyses how the French perceive and utilise emails. The report can be downloaded for free here. Please Note: The report is in French.

Tweet{lang: ‘en-GB’}Here's something I often get asked, so I thought I would share it here: We're launching a second email newsletter at our company – can I send it to subscribers who are already receiving our existing newsletter? While it might be tempting to do this as a grow-your-mailing-list-quickly idea – don't. It is a [...]

Tweet{lang: ‘en-GB’}February 9 -11, 2009, Westin Kierland, Scottsdale Arizona The Email Experience Council and the USA Direct Marketing Association will join forces for the second year in a row for 3 days of focused learning, networking, and exploring at the only conference for – and by – email marketers. Step Up to Bigger ProfitsThe Email [...]

Tweet{lang: ‘en-GB’}The other day Dylan Boyd of eROI who knows that Alchemy Worx have a thing about subject lines forwarded me this email sent by J. Crew and asked me what I thought of the subject line; Up to 40% off select women’s outerwear (online + in stores) As I was due a post I thought I would share my response [...]

Tweet{lang: ‘en-GB’}There is a quandary in email marketing that all we email marketers,  despite our good intentions, have not found a way to correct.  We love sending email – it’s efficient, effective and inexpensive.  Our subscribers love signing up for email – the promise of great deals and timely information always sounds wonderful at the [...]

Tweet{lang: ‘en-GB’}Deliverability.com have just posted that AOL will start to use DKIM next year to authenticate incoming emails. If you haven't as yet become authenticated, now's the time to do so. The UK DMA in partnership with Return Path have released an authentication whitepaper which is free to DMA members. You can download the Authentication [...]

Tweet{lang: ‘en-GB’}This week Media Post published an article : “New Insights On Time Of Day For Email” which whilst it doesn’t reveal THE secret time to to send (hint – because there isn’t one!), does provide some very interesting observations performed by the Center for Media Design. Email engagement peaks in the morning. Many users, [...]