Comments on: Is Forward to a Friend Making a Comeback?

By: Fred Tabsharani

Fred Tabsharani — Sat, 25 Oct 2008 07:50:51 +0000

Ryan, you've made a good point regarding the next frontier in list growth. This is an exploding opportunity with social media networks and it's development process will be at the very least very interesting.

By: Skip Fidura

Skip Fidura — Thu, 23 Oct 2008 12:31:40 +0000

Ryan, good point – Marketing is no longer a monolog. Today it is all about conversation. It does not always need to be a conversation between the brand and the customer; it can also be the brand facilitating conversation between customers. What we always have to remember however, is that the content needs to be really interesting and relevant or it will never be shared regardless of the mechanic facilitates the conversation.

By: Ryan Clark

Ryan Clark — Wed, 22 Oct 2008 17:00:57 +0000

I agree that FTAF has never gone away. However, it has always been more promise than producer. I think that the key to actively growing the list is to reach like minded people to your subscriber. Allowing the subscriber to easily post content to a social network is the next frontier of viral list growth. Beyond just posting, but being able to track who those Influencers or Sneezers will a critical piece for targeting marketing going forward. Identify the cool kids in school, and get them to share your content… that is true viral enpowerment. I know this concept does work and it is available now. Silverpop has launched this as standard functionality in their SAAS software solution, Marketer.