The beauty about email newsletters is that due to their regularity in your subscribers’ inbox, they lend themselves greatly to allowing you to build a good, sturdy and steady relationship with your subscriber.
When it all goes well, it’s a beautiful thing – but unless you’re committed to the process it can fall down.
This week [...]

Don’t be fooled by its long title! This conference is a ‘must attend’ if
you have anything to do with deliverability, banner ads, landing pages,
email marketing etc etc…you get the gist.

Craig Spiezle, Director of Online Security and Safety, Microsoft
Internet Explorer; Dennis Dayman, Chief Privacy Officer, Eloqua and
Dela Quist, CEO of Alchemy Worx are all presenting at [...]

Last week two different clients asked me about the best practice of using forward to a friend from a web page.  I am not sure that it ever went away but it would seem that FTAF is making a comeback.  So, what is the best practice for sending web content through an FTAF facility?
The first [...]

The use of email for cold acquisition campaigns often gets a bad press and it is easy to see why given the general preference to follow the path of least resistance when offering email as a solution.  More often than not media owners are guilty of providing a one size fits all approach to each [...]

The October issue of Infobox is out and we have some great articles lined up in this month’s issue…
The legendary Bill McCloskey reveals what makes an email campaign successful and gives some great examples; Stephanie Miller of Return Path looks at how we can improve our ROI and Skip Fidura of OgilvyOne reviews the [...]

Once again, my inbox is inundated with marketing messages from various top-named brands using 3rd party email databases.  Don’t get me wrong, I’m not against 3rd party email lists, in fact I use them frequently in order to recruit new customers, sometimes successfully, sometimes less so. 
The question I want to address is that of [...]