Tweet{lang: ‘en-GB’}Here’s what I found in just one day’s worth of email messages recently: 1. Wrong landing page2. Spelling mistake in the subject line3. Test subject line not removed4. Email sent to the wrong company division list5. Personalisation code showing instead of name6. 2007 copyright date 7. Broken link to Web version 8. Images failed [...]

Tweet{lang: ‘en-GB’}Fingerprint, the analysis tool which enables you to see which email clients your subscribers use to read your emails with, has just released their first report. The report was compiled this month using data from almost 3,000,000 email recipients. The report looks at both business recipients and consumer recipients – with, I must add, [...]

Tweet{lang: ‘en-GB’}What are the real do’s and don’ts of email marketing? That was the question that was fired at me in a recent interview for the new DMA TV Channel – It did surprise me somewhat, not least because it wasn’t on the list of questions I saw before the interview! But the question did [...]

Tweet{lang: ‘en-GB’}The main difficulty in answering the “how much is too much” question is the fact that an email database contains people and what is too much for one person may be too little for another. The problem is compounded when you add relevance into the equation, because relevant and timely message are always welcome. [...]

Tweet{lang: ‘en-GB’} Are you emailing like its still 1999? You are, if you think sending a single message to a rented database of email addresses is going to get you the high returns email is famous for. Today, "batch and blast" email is out. Email users are long over the thrill of receiving commercial messages [...]