Tweet{lang: ‘en-GB’}To make emails more relevant to your subscribers, offer a preference panel that allows them to control what they receive from a company. Offer the flexibility to pick areas of interest, frequency, etc. Allow readers the ability to change their selections with each mailing. Make it as easy as possible! Stay away from complicated [...]

Tweet{lang: ‘en-GB’}How email personalisation played a part in a 21% increase in traveller numbers Would you like complementary laser eye surgery Chris?Win flights worth £1000 to Hong KongThank you for your order, here’s recommendations for your next visitNew job alerts matching your profileMr Combemale : Up to 25% off until 12th September Just some examples [...]

Tweet{lang: ‘en-GB’}Our friends over at the Email Marketing Council of the Online Marketing Summit, led by US-DMA/eec Vice Chair Stephanie Miller, are hosting a survey that should reveal some interesting data for us all.  Check out this 10-minute survey about moving from batch and blast to a lifecycle based email marketing approach. http://www.surveymonkey.com/s.aspx?sm=etxIrcvrdQ2CQ5bkdaVMFw_3d_3d Take the [...]

Tweet{lang: ‘en-GB’}8.30am – 1pm, 4 December 2008, London Jointly run by the DMA and IAB. At this half day interactive workshop delegates will consider and develop a brief, with the aid of facilitators from leading companies within the industry. Prizes will be given to those who develop the best work.  Learn about: strategy, creativity, implementation, [...]

Tweet{lang: ‘en-GB’}9am-4.30pm, 4 November 2008, London Keynote speakers: Jeanniey Mullen, CMO, Zinio and Founder, Email Experience Council and Dylan Boyd, VP of Sales and Strategy, eROI; plus three further international speakers: Tamara Gielen, OgilvyOne and Founder, Email Marketer’s Club; Stephanie Miller, Return Path; and Will Schnabel, Silverpop. Learn: where you should be investing; how to [...]

Tweet{lang: ‘en-GB’}With keynote speaker Craig Spiezle, Director Online Safety & Security, Microsoft and Chairman of the Authentication & Online Trust Alliance, this seminar will focus on the key issues of internet and email security, including authentication and delivery in email marketing prior to Authentication Day, 1 November. Date: 29th October, 2008Venue: London Register: http://www.dma.org.uk/content/Evt-Article.asp?id=4374 Phone:  [...]

Tweet{lang: ‘en-GB’}I recieve emails from an networking event company informing me of their continual array of excellent events and high quality speakers. However, when I opened their email this morning I was disappointed to see the words ‘Were you there?’.  The email read as follows: "Were you there? The fabulous atmosphere at our September event [...]

Tweet{lang: ‘en-GB’}‘The ‘Ready Steady Email’ team followed up on the success of the inaugural London event, with an equally popular workshop in Bristol this month. The format of the Ready, Steady… workshops has proved really popular and effective, so rolling the workshops out to the Regions is an exciting opportunity for all involved. For the [...]