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AOL’s fourth annual email addiction survey results are in. It’s USA based, however, it reveals some very interesting results, including 69% of users read their emails in bed, 25% on a date and 15% in church. Some other results are:
- 69% have multiple email accounts, which has increased by 17% from last year
- 46% of particpants admit to being addicted to email – up by 15% from last year
- 51% check their email four times a day and 1 in 10 check it more than ten times per day
- 62% check their work emails during the weekend
- 23% check their email as soon as they wake up
- 11% check their email as soon as they get home
Mobile Email has some very interesting results – showing some serious addiction:
- 16% check their email from a mobile device
- 55% upgraded their phones last year so they could check their email whilst mobile
- 41% of mobile users sleep with their mobiles near them so they know when a new email comes in
- 78% of mobile users check their emails whilst on holidays
Email etiquette is also addressed and apparently there are issues with signoffs and spelling.
- 68% said that emails containing spelling and punctuation errors annoyed them
- 74% said they excuse errors when emails are sent from a mobile device
- The majority of signoffs are ‘thanks’ (44%) and 12% use ‘sincerely’
- ‘Cheers’ irritated 13% of users and ‘xoxo’ 25%.
You can read the full results here: http://www.CrazyForEmail.com
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http://emailmarketingjournal.com Nick Stamoulis
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