Comments on: How will E-mail Marketing cope with Artificial Intelligence? http://dmaemailblog.com/2008/08/07/how-will-e-mail-marketing-cope-with-artificial-intelligence/ Email Marketing best practice, research and deliverability advice. Wed, 16 May 2012 11:58:00 +0000 hourly 1 By: J.OBrien http://dmaemailblog.com/2008/08/07/how-will-e-mail-marketing-cope-with-artificial-intelligence/comment-page-1/#comment-72 J.OBrien Fri, 22 Aug 2008 14:30:58 +0000 http://dmablog.designs.dotmailer.co.uk/2008/08/07/how-will-e-mail-marketing-cope-with-artificial-intelligence/#comment-72 I have to agree and add that I have been an advocate for xobni- mostly to overcome outlook's lackluster search functionality. It's another sign of how email becomes more distinct in the inbox, but even more critical to email marketers is making their email more distinct to ISPs and Receivers vs. the junk data flow that gets dropped on the floor- compliance management and reputation are making this possible and we hope Authentication can lift more of the burden for email in the future. Email does seem as ingrained as television in our culture- we need to collaborate so much more to make it work better. I have to agree and add that I have been an advocate for xobni- mostly to overcome outlook's lackluster search functionality. It's another sign of how email becomes more distinct in the inbox, but even more critical to email marketers is making their email more distinct to ISPs and Receivers vs. the junk data flow that gets dropped on the floor- compliance management and reputation are making this possible and we hope Authentication can lift more of the burden for email in the future. Email does seem as ingrained as television in our culture- we need to collaborate so much more to make it work better.

]]> By: Email Dashboard http://dmaemailblog.com/2008/08/07/how-will-e-mail-marketing-cope-with-artificial-intelligence/comment-page-1/#comment-73 Email Dashboard Fri, 22 Aug 2008 07:20:00 +0000 http://dmablog.designs.dotmailer.co.uk/2008/08/07/how-will-e-mail-marketing-cope-with-artificial-intelligence/#comment-73 <strong>Email marketing and next-generation email apps</strong> CRN reported that a recent Marshal poll showed 29% of their sample bought something from a spam email. I'm skeptical of that number, but whatever, spam and more respectable direct email marketing aren't going away anytime soon. The DMA Email Email marketing and next-generation email apps

CRN reported that a recent Marshal poll showed 29% of their sample bought something from a spam email. I’m skeptical of that number, but whatever, spam and more respectable direct email marketing aren’t going away anytime soon. The DMA Email

]]> By: john.jones.name http://dmaemailblog.com/2008/08/07/how-will-e-mail-marketing-cope-with-artificial-intelligence/comment-page-1/#comment-71 john.jones.name Thu, 14 Aug 2008 22:51:44 +0000 http://dmablog.designs.dotmailer.co.uk/2008/08/07/how-will-e-mail-marketing-cope-with-artificial-intelligence/#comment-71 the interesting thing is to watch the Advert price on things like facebook and other social networks since these have failed to gain popularity even though they huge amounts of data on the person... so therefore could be really targeted email marketing only works because people either want it i.e. targeted or are duped into looking at it (that can be good/bad) and the advertising can then affect them if people's eyes dont get to see it it's because they dont want it or are unable to be duped into it i.e. deliverability of the email being "viewed" tools will be skewed towards replies thinking they are the most important and so harm the ability of marketing emails since most people dont reply to these regards John Jones <a href="http://www.johnjones.me.uk" rel="nofollow">http://www.johnjones.me.uk</a> the interesting thing is to watch the Advert price on things like facebook and other social networks since these have failed to gain popularity even though they huge amounts of data on the person… so therefore could be really targeted
email marketing only works because people either want it i.e. targeted or are duped into looking at it (that can be good/bad) and the advertising can then affect them
if people's eyes dont get to see it it's because they dont want it or are unable to be duped into it
i.e. deliverability of the email being "viewed"
tools will be skewed towards replies thinking they are the most important and so harm the ability of marketing emails since most people dont reply to these
regards
John Jones http://www.johnjones.me.uk

]]> By: David Taboada http://dmaemailblog.com/2008/08/07/how-will-e-mail-marketing-cope-with-artificial-intelligence/comment-page-1/#comment-70 David Taboada Fri, 08 Aug 2008 09:40:14 +0000 http://dmablog.designs.dotmailer.co.uk/2008/08/07/how-will-e-mail-marketing-cope-with-artificial-intelligence/#comment-70 I certainly agree on the "need to conduct much more detailed research into people’s daily e-mail habits". Regardless of the technology used on the client side, relevance will dictate if an email is read or not. On the other hand, software developers of email campaign managers as well as ESP's should take note and enhance their products with analytics that go beyond opens and click-troughs. Thank you Simone for contributing this excellent post. I certainly agree on the "need to conduct much more detailed research into people’s daily e-mail habits".
Regardless of the technology used on the client side, relevance will dictate if an email is read or not.
On the other hand, software developers of email campaign managers as well as ESP's should take note and enhance their products with analytics that go beyond opens and click-troughs.
Thank you Simone for contributing this excellent post.

]]> By: John W. Furst http://dmaemailblog.com/2008/08/07/how-will-e-mail-marketing-cope-with-artificial-intelligence/comment-page-1/#comment-69 John W. Furst Fri, 08 Aug 2008 03:56:07 +0000 http://dmablog.designs.dotmailer.co.uk/2008/08/07/how-will-e-mail-marketing-cope-with-artificial-intelligence/#comment-69 Interesting thoughts. Please, let me add my 2 cents. (1) I don't think email is an always on medium anyway. And more and more people tend to 'batch' process their email and Web2.0 activities. It's just too much of a time waster. (2) The AI software will learn from the user, how to treat certain emails... Therefore, all a marketer needs to do is to build a relationship with his list members. This is best done by delivering useful, targeted content and offers on a regular basis. I don't necessarily feel that "we" marketers need to be afraid of this. Yours John Interesting thoughts. Please, let me add my 2 cents.
(1) I don't think email is an always on medium anyway. And more and more people tend to 'batch' process their email and Web2.0 activities. It's just too much of a time waster.
(2) The AI software will learn from the user, how to treat certain emails… Therefore, all a marketer needs to do is to build a relationship with his list members. This is best done by delivering useful, targeted content and offers on a regular basis. I don't necessarily feel that "we" marketers need to be afraid of this.
Yours
John

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