Tweet{lang: ‘en-GB’}Email marketing is not just about communicating with customers and prospects. How a business communicates with staff and stakeholders is also an important part of its core strategy. In companies both large and small effective communications can motivate and involve employees and stakeholders – and poor communication can alienate them. I recently aggregated 3 [...]

Tweet{lang: ‘en-GB’}The DMA Email Marketing Blog has been named by 2 esteemed email marketing blogs, Be Relevant and Denise Cox’s Blog, as being on their list of favourites…so congratulations to all our contributors! You can read Tamara’s posts here and Denise’s post here. The idea behind this is that we’re expected to pass the baton [...]

Tweet{lang: ‘en-GB’}AOL’s fourth annual email addiction survey results are in. It’s USA based, however, it reveals some very interesting results, including 69% of users read their emails in bed, 25% on a date and 15% in church. Some other results are: 69% have multiple email accounts, which has increased by 17% from last year 46% [...]

Tweet{lang: ‘en-GB’}We all know that Microsoft has made numerous tweaks to Outlook over the years, but for me, there have been few if any revolutionary changes. As a result we have perhaps become a bit complacent that the future of email in two, five or ten year’s time will not be that radically different to [...]

Tweet{lang: ‘en-GB’}I have signed up to a whole host of email databases and registered with a myriad of websites.  As a consequence I receive a lot of promotional email communications where on the whole the media owner used is clear.  Given that I work in a business dependent on the planning and buying of email [...]

Tweet{lang: ‘en-GB’}Ready Steady Email – London Hamilton House, Mabledon Place, London 1:30pm – 6:00pm The event will include interactive sessions and a competition where participants will consider and develop a brief prepared by leading industry figures who will present prizes for the best work. Who should attend: * Ideal for all new staff * Marketing [...]