Comments on: Video in email http://dmaemailblog.com/2008/07/29/video-in-email/ Email Marketing best practice, research and deliverability advice. Wed, 08 Feb 2012 17:55:00 +0000 hourly 1 By: Jenn O'Meara http://dmaemailblog.com/2008/07/29/video-in-email/comment-page-1/#comment-76 Jenn O'Meara Tue, 29 Jul 2008 19:48:47 +0000 http://dmablog.designs.dotmailer.co.uk/2008/07/29/video-in-email/#comment-76 Without a doubt, web video marketing is an extremely effective marketing tactic. However, as you stated, embedding video directly within an email message could present a host of problems for marketers. Through product development tests, Flimp Media realized that the best way to integrate video in email marketing is to quickly push email viewers to a flash microsite or landing page. Our FLIMP Platform enables marketers to easily create and distribute web video marketing campaigns via email with a tremendous amount of audience engagement. The average flimp campaign generates email open rates that are 4 to 10 times higher than the average email open rate. Furthermore, audiences engage with the flimp videosites beyond just straight viewer watching. Flimp videosites serve as a trackable landing page and help to deepen engagement. Looking forward to more discussions around the topic of email web video marketing. Without a doubt, web video marketing is an extremely effective marketing tactic. However, as you stated, embedding video directly within an email message could present a host of problems for marketers.
Through product development tests, Flimp Media realized that the best way to integrate video in email marketing is to quickly push email viewers to a flash microsite or landing page. Our FLIMP Platform enables marketers to easily create and distribute web video marketing campaigns via email with a tremendous amount of audience engagement.
The average flimp campaign generates email open rates that are 4 to 10 times higher than the average email open rate. Furthermore, audiences engage with the flimp videosites beyond just straight viewer watching. Flimp videosites serve as a trackable landing page and help to deepen engagement.
Looking forward to more discussions around the topic of email web video marketing.

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