Posted by Richard Gibson on July 29, 2008
Aberdeen Group (a US based research company) has published a new report entitled ‘Email Marketing: Get Personal with Your Customers’. The report covers the how, why, and what of email marketing personalisation along with the challenges and the benefits.
The report is well written and supported by a case study from within the retail sector and many charts and very useful nuggets of information spread over its’ 25 pages.
The report can be accessed free of charge until 29th August 2008, here.
Richard Gibson is Chair of the Email Marketing Council and Channel Relationship Manager at Return Path. View the full bio here.
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