Email Marketing Blog

Once you are maximising your own customer and prospect data (gathered from your website) then the next step is to look at how to utilise other data to get the full benefit from your email marketing strategy. In order to do this effectively you need to make sure you: 

Are clear on the target audience; [...]

Absolutely, it is both legal and do-able. Section 2.5 of the new Best Practice Guidelines from the DMA highlights what can and can’t be done.
In essence it’s all to do with permissions. If a consumer has given permission, in words opted-in, that their data may be shared with third parties, then you’re allowed to do [...]

That age old question has raised its head again in the last couple of weeks – ‘can I have video embedded in my email please?’
Haven Holiday’s interesting case study on their recent video in email campaign has been cropping up, and throwing out as many questions as it answers. So… right on cue, here [...]

Aberdeen Group (a US based research company) has published a new report entitled ‘Email Marketing: Get Personal with Your Customers’. The report covers the how, why, and what of email marketing personalisation along with the challenges and the benefits.
The report is well written and supported by a case study from within the retail sector and [...]

In June’s issue of Infobox, Craig Spiezle, from AOTA wrote an article: Restoring trust in email: role of state of email authentication and the internet trust ecosystem.
In the article Craig promotes a Call to Action for all brands to be authenticated before November 1st, 2008 in readiness for the Holiday Season. As a Council [...]

Over the past week or so, I have received several marketing emails from very reputable major brands that are seriously missing the mark as far as Best Practice is concerned.  I have two gripes, the first being use of dubious email sources that the end user may or may not be aware of, the second [...]

Building your own benchmarks and trends is key to being able to measuring the success and ROI of your email marketing campaigns. By building a long term picture of the peaks and troughs in your marketing, you’ll be able to spot what’s working – but perhaps even more importantly, what’s not.
Along with the activity metrics, [...]

Last week infobox, the DMA Email Council’s newsletter featured the UK launch of a free white paper on subject line length published by my company Alchemy Worx.
For those of you who haven’t had a chance to read it yet the main findings of the research were pretty startling and run counter to conventional wisdom.
The research [...]