http://dmaemailblog.com/2008/06/26/the-email-form-factor/ Email Marketing best practice, research and deliverability advice. Fri, 03 Feb 2012 10:16:00 +0000 hourly 1 http://dmaemailblog.com/2008/06/26/the-email-form-factor/comment-page-1/#comment-77 Jeanniey Wed, 02 Jul 2008 03:29:23 +0000 http://dmablog.designs.dotmailer.co.uk/2008/06/26/the-email-form-factor/#comment-77 Simone, Thanks for blogging about this. You are right and these are some great ideas! Even though the location of the email inbox is changing and becoming more mobile, more and more companies are still finding huge amounts of success with forms in email. (Especially in the, retail and travel and leisure categories.) Something about seeing an action oriented box tends to increase response in the US by as much as 30-40% Good to know this is a global trend. Simone,
Thanks for blogging about this. You are right and these are some great ideas! Even though the location of the email inbox is changing and becoming more mobile, more and more companies are still finding huge amounts of success with forms in email. (Especially in the, retail and travel and leisure categories.)
Something about seeing an action oriented box tends to increase response in the US by as much as 30-40%
Good to know this is a global trend.

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