This year the DMA’s Email Marketing Council is represented at Inbox/Outbox by Skip Fidura, Dela Quist and Kath Pay. For the full programme click here.

Lunchtime Keynote: Email in a Web 2.0 World (Session 6) DAY ONE

Presented by Skip Fidura, Email Partner, OgilvyOne

Hosted by The Direct Marketing Association (DMA)

Skip Fidura from OgilvyOne and the DMA’s Email Marketing Council showcases best practice in e-marketing and provides practical advice for maximising the effectiveness of your email campaigns.

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Lunchtime Keynote: Subscriber Focused Email – Marketing To People Not Lists (Session 6) DAY TWO

Presented by Dela Quist, CEO, Alchemy Worx & Kath Pay, Managing Director, Ezemail

Hosted by The Direct Marketing Association (DMA)

Email is evolving. The old mass mail methods don’t apply anymore. Today’s subscriber is savvy – they know what they want…and it’s up to us as marketers to deliver what they want, when they want. We’ll discuss the many benefits of focusing on the subscriber as well as show you how to best utilise customer focused reports which will enable you to create unique and powerful subscriber experiences.

To register or find out more about the event go to: www.inbox-outbox.com

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